Helping Every Dog Live Their Best Life.

Our Mission

We’re not just another brand for dogs. Our commitment is to set a new standard, one where every product we create deeply resonates with pet owners’ desire to offer the best for their furry friends. How? By grounding our designs in scientific research, veterinary insights, and a profound understanding of what dogs truly need to thrive.

Guided by love, supported by science.™

the evolutionary journey

We recognize that a pivotal moment in pet care and wellness has arrived.

It's time for a transformative approach to pet products. At APAW, we focus on truly understanding and addressing the inherent needs of our furry friends, rooted in their genetic makeup and evolutionary history.

Ordinary Pets? Not Here.

Our Story

APAW was sparked by a simple yet profound realization: the market is saturated with pet products designed based on what humans think dogs need rather than what they actually need, according to their genetic code and evolution. 

This disconnect inspired us to embark on a mission to bridge the gap between human perception and canine reality.

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History of Dogs

  • Prehistoric Times

    Origin and Evolution

  • Ancient Civilizations to Middle Ages

    Domestication and Early Roles

  • 19th Century to 20th Century

    Selective Breeding

  • 21st Century

    Modern Challenges

The Journey Has Just Begun.

It's an unspoken understanding and mutual need that illuminates the deep bond between humans and dogs—a bond that transcends over time and speaks to the core of our being. Throughout history, our canine companions have served us selflessly.

Now, it's our turn to care for them.

Today, this care is most critical for shelter dogs. Due to the contemporary consequences of overbreeding and domestication practices, our furry friends have faced a heart-breaking turning point in their lives - abandonment, neglect, and lack of proper care from the ones they've loved most. In overcrowded shelters across America, our dogs are in urgent need of love and compassion.

With the rising number of dogs being placed in shelters each day and a centuries-old companionship between humans and dogs, APAW has set out to honor and nurture this bond.

“The greatness of a nation and its moral progress can be judged by the way its animals are treated.” - MAHATMA GANDHI