Leading the way to New Standards in Canine Care.
Guided by love, supported by science.
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20,000 years ago
Dogs roamed the wild with their traits finely tuned for survival.
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Change is inevitable.
Our pets face new challenges that reflect our modern lifestyle. Changes in their environment create evolutionary setbacks and physical implications.
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Today
Our canines require support that blends love with innovation –science-backed comfort tailored to overcome the obstacles of contemporary life.
How Canine Wellness Apparel™ Meets Your Pet’s Needs
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Adapting to Climate Changes
Our apparel helps regulate your dog's body temperature, ensuring comfort in any climate.
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Protecting Skin and Coat
Engineered to support dogs with sensitive skin or coat changes, our apparel minimizes discomfort and keeps them healthy.
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Encouraging Healthy Activity
Whether your dog is a playful pup or entering their golden years, our wear promotes comfortable movement to match their activity level.
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Addressing Health Concerns
From joint support to anxiety relief, our wellness apparel is designed to address and ease a range of health issues.
Unlock FREE Senior Dog Care Tips & Exclusive pre-launch updates for our Kickstarter Campaign.
Unlock expert advice and ensure your furry friend enjoys their golden years to the fullest.
Featured Product: The Icon 3.0
Golden Years, Golden Gear.
As our flagship product,The Icon 3.0 leads our Canine Wellness Apparel™ Collection with a focus on Thermal Regulation.
The Icon 3.0 is our response to the urgent need for thermal regulation aid in dogs - offering the warmth, comfort, and support they need to navigate today's cold climate.
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Temperature Regulating
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Skin Protection
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Comfort + Mobility
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Vet Recommended

Your Dog’s Ally in Comfort and Mobility
Coming Soon
- The Icon 3.0 represents the pinnacle of our commitment to enhancing dog wellness through innovative apparel.
- Currently in the expert hands of veterinary health professionals, we’re fine-tuning every detail to ensure it meets the highest standards of comfort, functionality, and care.
It’s more than apparel; it’s unconditional love and protection, designed for the most vulnerable – our beloved senior dogs.
Your furry friend’s future comfort is being shaped today!
APAW Blog: Golden Paws Edition
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Improving Mobility for Senior Dogs
Slippery floors can be a challenge for aging dogs. This article focuses on how non-slip socks and booties can provide better traction and prevent falls. We'll cover the importance of...
Improving Mobility for Senior Dogs
Slippery floors can be a challenge for aging dogs. This article focuses on how non-slip socks and booties can provide better traction and prevent falls. We'll cover the importance of...
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Protecting Senior Dogs' Sensitive Skin
Allergies and skin sensitivities can become more pronounced in older dogs. In this article, we explore how lightweight, breathable shirts and bodysuits can protect your dog's skin from irritants and...
Protecting Senior Dogs' Sensitive Skin
Allergies and skin sensitivities can become more pronounced in older dogs. In this article, we explore how lightweight, breathable shirts and bodysuits can protect your dog's skin from irritants and...
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Waterproof Apparel for Senior Dogs
Many senior dogs dislike getting wet, which can exacerbate arthritis pain and lead to discomfort. This article highlights the benefits of waterproof raincoats and how they can keep your dog...
Waterproof Apparel for Senior Dogs
Many senior dogs dislike getting wet, which can exacerbate arthritis pain and lead to discomfort. This article highlights the benefits of waterproof raincoats and how they can keep your dog...