Leading the way to New Standards in Canine Care.

Guided by love, supported by science.

  • 20,000 years ago

    Dogs roamed the wild with their traits finely tuned for survival.

  • Change is inevitable.

    Our pets face new challenges that reflect our modern lifestyle. Changes in their environment create evolutionary setbacks and physical implications.

  • Today

    Our canines require support that blends love with innovation –science-backed comfort tailored to overcome the obstacles of contemporary life.

How Canine Wellness Apparel™ Meets Your Pet’s Needs

  • Adapting to Climate Changes

    Our apparel helps regulate your dog's body temperature, ensuring comfort in any climate.

  • Protecting Skin and Coat

     Engineered to support dogs with sensitive skin or coat changes, our apparel minimizes discomfort and keeps them healthy.

  •  Encouraging Healthy Activity

    Whether your dog is a playful pup or entering their golden years, our wear promotes comfortable movement to match their activity level.

  • Addressing Health Concerns

    From joint support to anxiety relief, our wellness apparel is designed to address and ease a range of health issues.

Featured Product: The Icon 3.0

Golden Years, Golden Gear.

As our flagship product,The Icon 3.0 leads our Canine Wellness Apparel™ Collection with a focus on Thermal Regulation.

The Icon 3.0 is our response to the urgent need for thermal regulation aid in dogs - offering the warmth, comfort, and support they need to navigate today's cold climate. 

  • Temperature Regulating

  • Skin Protection

  • Comfort + Mobility 

  • Vet Recommended 

Your Dog’s Ally in Comfort and Mobility

Coming Soon 

  • The Icon 3.0 represents the pinnacle of our commitment to enhancing dog wellness through innovative apparel. 
  • Currently in the expert hands of veterinary health professionals, we’re fine-tuning every detail to ensure it meets the highest standards of comfort, functionality, and care. 

It’s more than apparel; it’s unconditional love and protection, designed for the most vulnerable – our beloved senior dogs.

Your furry friend’s future comfort is being shaped today!

 

Learn more